In a new initiative, Bangladesh Distributor Karnaphuli Ltd. conducted five ‘Sustho Tractor Sustho Chalok’ camps in the Narsingdi, Bogra and Dinajpur regions.
These camps aimed to enhance existing customer satisfaction and create scope for better tractor service, since basic diagnostics and product awareness through local mechanics would go a long way in strengthening customer bonds and making them feel that the Karnaphuli Ltd. team is always there to support them.
Initiatives during these camps included developing customer and driver awareness about basic tractor maintenance and motivating customers to opt for original parts to ensure trouble-free tractor operation. There was positive feedback about this service initiative from customers and drivers, who advised the Karnaphuli Ltd. team to conduct such camps on a regular basis.
Benefits that accrued to Karnaphuli Ltd. from this initiative included the promotion of its brand image, creation of new customers, development of product knowledge and an overall positive impact on sales growth.