Total Agro, Mahindra Tractors dealer in Bolivia, introduced the tractors at VIDAS 2014, Bolivia’s most important agricultural show in October 2014.
Total Agro’s participation in the show was a big success as it was a great opportunity to present Mahindra tractors alongside the main competitors in the market. This lead to many customers, mainly Mennonites, thereafter buying the tractors.
Popularising Mahindra Tractors
Total Agro undertook a number of marketing initiatives to give Mahindra tractors the necessary mileage. In December, they made a presentation on Mahindra tractors at the Tunas Mennonite colony, 120 km from Santa Cruz. Mr. Abhijeet Rajendran, DGM - Customer Care, M&M Ltd., and several journalists were also present.
In the News
Total Agro and Mahindra Tractors were recently featured in two magazines, the Santa Cruz Agropecuario and EcoRural. EcoRural announced Total Agro’s participation in the VIDAS 2014 agricultural show in Bolivia. During the Vidas Fair, Total Agro received print coverage in the Oct. 2014 edition of Santa Cruz Agropecuario. Santa Cruz Agropecuario also carried an in-depth interview with Marcelo Traverso talking about Mahindra tractors.