Mahindra Tractors intensifies awareness programs in Cambodia
Eye-catching Mahindra Tractor demonstrations and road shows were organised by Cambodia distributor Mekong Agriculture Tractor Co. Ltd.
During this period, 10 Mahindra Tractors were displayed and demonstrated in 21 towns in the five provinces of Battam Bang, Pusat, Ban Tay Mean Chay, Seim Riep and Kom Pong Thom. A selection of agricultural implements such as the rotary tiller, ridger, subsoiler, 7 disc harrow, 3 disc plough and spring tine tiller were also displayed and demonstrated.
There was a tremendous response in every province, with good mediacoverage in the press
and on television. In fact, the event was featured thrice on national TV. Around 13,000 leaflets were distributed throughout the event, taking the Mahindra Tractor name far and wide.
A 24-member team put in tremendous efforts to ensure the success of this promotional effort.
Excellent co-operation was received from Cambodia’s Department of Machineries, Ministry of Agriculture and the Machineries Section of the Bureau of Agriculture at the provincial level.