Grabbing Attention at Egypt's Sahara Exhibition
Egyptian International Motors (EIM), Mahindra tractors' Egypt distributor, put up an attention-grabbing product display at the Sahara Exhibition in Egypt, held from October 20-25, 2011, in Cairo. This is the largest agri exhibition in North Africa and the best attended event in the agricultural sector.
The soon to be launched 92 HP model on display was a big attraction at the M&M stall, which received a very good response thanks to its excellent display. The 4WD tractors from MYYTCL were launched during this show and M&M's micro irrigation products were also on display.
EIM had earlier tested Mahindra Tractors' 92 HP model in the field and affirms that its performance is superb, as compared to any other 100 HP category tractor. Over 200 enquiries for this model were collected during the exhibition.