EIM participated in SAHARA 2013, the 26th international exhibition on agriculture and food for Africa and the Middle East. It was held at the Cairo International Convention and Exhibition Center. This event focuses on the latest technology in modern agriculture, specially as related to desert reclamation. EIM put Mahindra Tractor models on display in a large and attractive display area and empahsised the fact that the Mahindra range comprises of a wide variety of products that fit most customers' needs.
This participation contributed to updating and increasing the existing customer data base, reaching out to customers working in complementary fields and enhancing customers’ awareness about new tractor models.