October 8th, 2014, Macedonia: Mahindra & Mahindra Ltd., one of India’s leading business houses, today announced the launch of its MKM and 30 Series tractors in Macedonia. Mahindra Tractors has been present in Macedonia since 2008 and has appointed Evro Stil as the company’s official distributor from June 2014.
“We currently sell tractors in the 40 – 70 HP range and over the years, our products have gained favour with Macedonian and Serbian farmers for their high quality, reliability, ease of operations and performance. The introduction of the MKM Series and 30 Series tractors will help us expand our footprint in the region, taking the Mahindra brand proposition of trust and credibility to an even greater number of farmers,” said Mr. Pravin Shah, CE - Automotive Division & IO – AFS, Mahindra & Mahindra Ltd.
Mahindra Tractors are ideal for a range of agricultural activities including cultivation, ploughing, harrowing and spraying on maize, wheat and orchard farms. The new MKM Series and 30 Series will help fulfil growing demand in the country.
Mahindra is the world’s largest tractor company by volumes. In the last financial year ending March 31st 2014, the company sold 267,634 tractors globally. The company has a strong presence in more than 40 countries and a global customer base in excess of 3.1 million. In India, which is the world’s largest tractor market, the company enjoys a market share in excess of 40 per cent and has been the market leader for the past 30 years. In the USA, the company operates through five assembly facilities and is among the top three players in its relevant segment. The company’s Joint Venture in China, Mahindra Yueda Yancheng Tractor Company Limited is among the top five tractor companies in China.
Mahindra Tractors are known globally for their quality and reliability and have the enviable distinction of being the only tractor company in the world to have received the Deming Application Prize and the Japan Quality Medal, two of the highest quality accolades that can be won by any organization.
About the MKM series of tractors
The MKM series of tractors in the 40-50 HP category, come with an all New MKM series of engines that are more fuel efficient. These direct injection, four cylinder engines with a high displacement and low rated speed provide excellent torque characteristics, fuel efficiency and durability.
The efficient transmission in these tractors ensures that most of the engine power is available at the Drawbar and Axles. This allows the tractor to deliver high levels of Drawbar Power and higher productivity with minimal slippage, making them ideal for all draft and PTO applications such as deep puddling, cultivation and harrowing. The heavy duty transmission with 8 forward and 2 reverse speeds with side shift mechanism is extremely easy to operate. Designed to match the impressive power and torque characteristics of the engine, the transmission incorporates very wide gears, offering great strength. The foot operated differential lock allows power to be applied equally to both the rear wheels for maximum traction when needed.
Made of heavy-duty steel, the new design “Bow type” front axle offers increased ground clearance and added stability and control, reducing the incidence of front end lifting. These tractors come standard with Hydrostatic (Power) steering that considerably reduces steering efforts. A fully enclosed and sealed housing with large sized multiple wet discs are used in brakes on either side, so that a large frictional area is available for efficient braking of these tractors, even while hauling large loads. In this design, the oil removes much of the heat generated by friction and keeps the discs cool, resulting in a much longer disc life.
Another highlight of the MKM Series tractors is that these tractors come standard with Reverse Constant running Power Take Off (PTO) The design ensures that almost the entire engine power is available at the PTO. This helps deliver a substantial increase in productivity with PTO driven implements.
A comfortable and spacious operator area allows the farmer to work for longer hours. The uncluttered platform with a very wide passage allows easy entry and exit. All control levers are ergonomically placed and the hydraulics with a quick lift mechanism allow fatigue free operation which is much needed during long hauls.
About 30 series of tractors
These rugged and versatile 4WD tractors in the 50 to 70 HP category are reliable workhorses designed to perform multiple tasks and take on the rigours of work with ease. Loaded with impressive standard features, these tractors offer a high performance engine and easy shift synchromesh transmission with shuttle. These tractors are ideal for primary and secondary tillage, crop protection, mowing, haying and material movement applications.
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.
A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.
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