A Thematic campaign to reach out to the farmers to make them aware about the product, its FAB & generate enquiries was carried out in Nepal.
A branded vehicle with PA system & a person with Dhol was enlisted to promote the event in the village & surroundings. Brand & product brief via 30-45 mins. play was shown – linking owning of Mahindra tractor to gaining prosperity. Brand & product AV's were also shown to build the brand. Product Display & tractor Demonstrations were also conducted. Display of parts along with prices to generate confidence on economical after sales support was also carried out.