The India Show organised by CII in Lagos, Nigeria single-mindedly promoted the Make in India ideology. Held between 25th and 27th August, the event was attended by high profile government officials including Governors, State Heads as well as esteemed local business houses and retail customers.
Mahindra & Mahindra participated in this big-scale event in full force. The group showcased all its businesses, including Tractors, Agri, 2 Wheelers, Auto and Powerol under one umbrella, reinforcing its ‘One Mahindra’ in Africa vision. At the event, the Mahindra brand grabbed attention with an impressive display of its superior quality products. Print media was strategically used with strikingly designed ads promoting its different products.
A press conference was organised in which the media was informed in detail about Mahindra Group credentials, its Vision 2020 for Africa and Nigeria, organisation restructuring, product and service offerings, channel partners and also the setting up of its office in Nigeria was announced.
To be part of such an outstanding event and represent the country’s potential on foreign soil was a matter of pride for Mahindra & Mahindra and the company continues in its endeavour to do India proud.