Making Waves in Saudi Arabia

Making Waves in Saudi Arabia

The Al Bassam Group of Companies, Mahindra Tractors’ distributor in Saudi Arabia, put up an attractive product display at the Saudi International Agriculture Exhibition, held in Riyadh from September 7-10, 2014.

 

This exhibition participation helped in promoting Mahindra tractors to farmers and dignitaries. It also helped in establishing and building the Mahindra brand and developing customer relationships.