Grabbing Attention in Novi Sad, Serbia
The 81st international agricultural fair in Novi Sad was held from May 20-26, 2014. It is the biggest Agricultural mechanization and tractor exhibition in South-East Europe and was visited by around 100,000 people - including existing Mahindra Tractors customers, prospective customers, dealer Agropanonka’s business partners, cabin manufacturer Yaris and others.
Agropanonka is one of the largest players in the agri space in Novi Sad and deals in Mahindra tractors, as well as implements, irrigation systems, branded oils, etc. Agropanonka exhibited eight Mahindra tractors: 475; 575; 595 MKM series and 7030, all with and without cabins. All the MKM models displayed products were assembled at the Agropanonka’s factory Mrs. Narinder Chauhan, Ambassador of India to Serbia, was among the visitors to the stall. Mr. Manoj Dalvi, DGM – Exports (Europe, Turkey, CIS, SCA) and Mr. Jose Ebenezer, DGM – Exports (Europe & Turkey) from M&M Ltd., were present to extend their support to Agropanonka for promotion of Mahindra tractors. This fair was indeed a good platform for M&M representatives to meet people and understand market requirements.