Recently, the Sava river floods had a catastrophic effect on the lives and livelihood of many Serbians. As part of the Corporate Social Responsibility, Mahindra & Mahindra along with Agropanonka jointly decided to come forward and support the people of Serbia in recovering from this disaster. “We feel the best way to support is to actively participate in the relief operation. The nature of our products is such that it can reach the most difficult regions in demanding situations. Hence, we would like to donate one tractor with a trolley and a pickup vehicle which can be used during the relief operation for reaching lifesaving and life building material to the affected regions of Serbia”, said Pravin Shah, CE - Automotive Division & IO – AFS, M&M Ltd. Mr. Jose Ebenezer, GM Export Sales, M&M Ltd. and Mr. Dragoljub, CEO, Agropanonka jointly made the donation to the Municipality of Obrenovac, one of the worst affected regions of Serbia. This donation was made in the presence of Her Highness Narinder Chauhan, Ambassador of India to Serbia.