Sri Lankan Customers Visit Mahindra Factory in Mumbai
A novel promotion: ‘Buy a Mahindra tractor & get free trip to India’ was launched by Sri Lanka Distributor, Mr. Ajith Rathnayake, in March-April 2010. This initiative resulted in the sales of about 70 tractors.
Thereafter, in October 2010, a group from Sri Lanka, comprising 27 customers, two financiers and a sub-dealer visited M&M’s Kandivili factory.
After a warm welcome, a presentation on the Mahindra Group and Mahindra Tractors was made.
Thereafter, the visitors were taken around the factory by Mr. Pranab K. Yadav, Country Manager and Mr. Rohit Chaubal, Manager – Customer Care. The event concluded with a question answer and session on Mahindra products and steps that can be taken to improve the company’s presence in Sri Lanka.
The India visit also included a sight-seeing trip to Chennai.