MAHINDRA SHOURDATWAYA CAMPAIGN

A BTL Campaign was conducted in Sri Lanka. The activity was conducted to build Brand Mahindra by leveraging Samriddhi. In this campaign, the activities that were covered were free soil sample collection, soil testing & counselling, lectures & information given by the Agronomists, experience sharing by the customers & Sales executives, vocational training, engagement games, quizzes & lucky draws, product briefs & Test drives.