For over two decades, Mahindra Tractors is the undisputed leader of the Indian tractor market, which is the largest tractor market in the world. A division of a US$ 6 billion conglomerate, Mahindra & Mahindra, we began as a joint venture with International Harvester. And with that began a new era in power, control and reliability in farm equipment manufacturing. Today, with the largest manufacturing set up in India, Mahindra Tractors is among the top three players in the global market. And as we step into the 25th year of excellence, we continue on our journey of cultivating golden harvests across the globe.

In the year 2003, Mahindra Tractors bagged the Deming Prize, a global honour for quality practices. Three years later, the company was eligible to qualify for the Japan Quality Medal, the highest honour for excellence in Total Quality Management practices. In 2007, Mahindra Tractors became one of the 20 companies worldwide to receive this rare honour. Till date, we are the only tractor company in the world to bag this prestigious award.

Mahindra Tractors have reached all four corners of the world. And wherever we went, we?ve proved ourselves nothing less than the best. That explains the great demand for Mahindra tractors across the United States, Australia, Chile, Serbia, Sri Lanka, Nepal, Bangladesh, Iran, Syria and a major part of the African continent among many more.

In the US market, Mahindra USA, a subsidiary company of Mahindra tractors, sells more than 10,000 tractors annually. A nationwide network of over 300 dealers, total product support and prompt after sales service ensure that every tractor functions for years without any hassles.

Another big leap took us past the Great Wall of China. We acquired Jiangling Motor Co., to form Mahindra China Tractor Company Ltd. (MCTCL). At present, MCTCL has an annual production capacity of 8000 tractors. The 18-35 HP tractors manufactured here cater to domestic as well as overseas markets.

From China, we crossed the Pacific Ocean and entered the Australian farms. Assembled at Mahindra Australia, these tractors are sold all over the Australian continent. The variety includes a range of 2WD and 4WD compact tractors (20-30 HP range) and utility tractor models (45-80 HP range) along with attachments like loaders and mowers. These attachments can also be put to multiple uses with utmost reliability and ease.

Heading eastwards from Australia, we entered the European continent and launched Mahindra Tractors at the Novi Sad fair in May 2005. Today, we have a significant presence in Montenegro, Macedonia and Serbia.

In the massive African continent we have already spread across 14 countries that include Angola, Zambia, Kenya, Morocco and Sudan to name a few. Besides that we have already set up assembly plants in Mali, Chad, The Gambia and Nigeria. And before long our brand of red tractors will soon be found across the rest of the African continent.

But the journey doesn?t end here. We look forward to tapping the remotest farms of the globe and continue to cultivate countless smiles.