Mahindra Tractors identified Africa, the second-largest continent, as a high focus tractor market. They entered this market with their tough, reliable and robust tractors. They made these workhorses available to the African farmer at an affordable price.

The company introduced their fuel-efficient machines into this virgin tractor market and transformed the way Africans used tractors. Now with a single machine they could cultivate, plough, harrow, haul and do a million other things at a low running cost. And without spending much on maintenance either.

Every Mahindra tractor is available with a spares package to take care of the initial fast moving spare parts requirement. In addition, the company also provides necessary service training to the manpower at the local channel partners' level. To assure utmost convenience and a prompt after sales service is always at hand.

With an assembly plant already in place at Nigeria, the company now plans to establish two more assembly lines- one at Chad and the other at Mali. A satellite plant too will soon be set up at Gambia which would help the company take care of the entire continent's tractor needs.